At its core, PBR has always been about bringing people together to participate in and enjoy a sport built upon traditional American values. Reflecting on these bedrock principles, PBR looks for ways to promote these values, celebrate real heroes, unite our nation, and inspire the next generation.
In our 2018 season, we celebrate our Silver Anniversary with the 25th PBR: Unleash the Beast. The PBR’s Celebrate America Campaign will expand its local community focus in by helping deserving youth and young athletes. The initiative will also celebrate our Fallen Heroes who made the ultimate sacrifice for our country by honoring their surviving Gold Star Families.
PBR has teamed with the Boys and Girls Club of America to help achieve their mission of enabling all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
Furthering a lasting relationship with Jared Allen and his Home for Wounded Warriors, PBR is combining forces to help achieve his mission of providing financial assistance and support to our injured United States military veterans by building and remodeling handicap-accessible homes to suit their individual needs, one wounded warrior at a time.
PBR supports the educational efforts of PTH in promoting the role of farming, and assisting those who work hard in farming and ranching, to provide Americans with access to safe and affordable food. Join us in supporting this organization to defend and preserve the freedoms of American consumers, farmers, ranchers, outdoor enthusiasts, and animal owners.
Veteran Tickets Foundation provides complimentary event tickets to active Military, Veterans and their Families. When our Military and Veterans experience a PBR event in their community, we want them to enjoy, relax, spend precious time with their families and feel a part of American life.